Lotmore
Core Brand Assets
Brand Naming
Brand Identity
Brand Strategy
Brand Communication
Visual Expansion
Website UI/UX
3D Animations
Highly engineered furniture solutions that make space for life
As cities keep growing, living conditions will come with their own set of challenges. Fast-paced urbanization. Teeny tiny houses. Sky-high rents. We all need room to breathe (physically and metaphorically), now more than ever. What if we told you that your space could grow along with your world? A space that makes you wonder, lets you be creative, lets you breathe.
Lotmore aims to craft spaces that lift the burden of clutter and chaos. Practical and form-changing, Lotmore's intelligent furniture solutions are meticulously crafted to alleviate genuine challenges, empowering their customers to embrace every moment and create room for the fullness of life.
We came on board to help them with the following –- Coin the brand name
- Create a concrete brand narrative that articulates its positioning
- Create a brand identity and ownable design system that embodies the idea of space-saving, not just promises it
Carving out the positioning
Our quest for knowledge began. Following a series of immersive workshops with the founding team, we unveiled the core of the issue. As urban living spaces in big cities continue to shrink, individuals instinctively yearn for fresh horizons with each life milestone they achieve.
The customer dilemma
I long for more room. I wish didn’t have to spend so much time and money redesigning my home at every stage of life.
How can less be more? A lot more?
Lotmore brand belief
- With our future-ready, convenient, and highly functional offerings, we solve long-term worries and let you focus on what matters most—living your life worry-free.
- We deliver on your wishes. To get the job done, Lotmore brings together
- Superior engineering for easy, durable solutions
- Progressive R&D to plot and solve real pain points
- Variety of finishes that have you spoilt for choice
The alchemy
Amidst a vast inventory of a hundred-plus names, it was the understated simplicity, the effortless phonetics, and the inherent spirit of 'Lotmore' that became the emblem of our brand. With this name, we sought to furnish the brand’s promise that our customers get 'A Lot More' than mere furniture. They get a world of possibilities within their own four walls. The name has a smooth recall, forging a strong connection to the brand's very essence.
A promise, not just a warranty
The brand promise ‘Make space for life’ was meticulously formulated by harmonizing the customer's needs with Lotmore's USP. It delivers a functional as well as an emotional message.
Make
We are artisans of highly engineered, quality furniture supported through extensive R&D
Make space
In its purest essence, our products conjure space where none exists
Make space for life
And most importantly, the brand strives to transform fleeting uncertainty into a lifetime of boundless freedom and enduring comfort
A brand with an identity
Our inspiration sprang from the transformable nature inherent in the products. The interplay of negative space within each letter mirrors the seamless folding of the offerings. The logo has been refined to deliver exceptional performance, whether at grand scales or more intimate dimensions.
A design language that speaks
Lotmore exuded a confident and sprightly personality, providing us with the canvas to craft a visual language that is both charming and uniquely our own. The selection of brand colors aimed to evoke a sense of wonder while firmly embodying our dedication to cutting-edge solutions and precision engineering.
Typography serves as a cornerstone of our visual language, with Transducer chosen as our headline typeface for its mechanical construction and versatility. Its extended style allows us to convey messages with impact. We've complemented this with Acumin Wide, crafting a symphony of visual hierarchy and distinction to elevate our brand's narrative.
To accentuate the functionality of Lotmore’s offerings, we envisioned crisp, dynamic illustrations on a 25° isometric grid.
The products distinctly stand out with polished corners and neat folds. These standout characteristics were used as core elements to sculpt various ownable and expandable design systems. Fascinatingly clubbed with negative spaces, our canvases beckon room for thought and open doors to imagination.
Website
Our team saw months of strategy, positioning and designing come alive as we created the Lotmore Website.
A dynamic isometric illustration system, coupled with simple yet brand specific iconography, micro interactions that were a delight to animate, and visual treatments and graphics that expanded the identity seamlessly, were a few such details that we believe allowed us to pour life into this website design.
3D films
We partnered with a 3D modeling and rendering agency Render Frame to create precise renders of the Lotmore product line. Apart from accuracy we wanted the renders to emulate warmth and depict the superior functionality of the products.
