Infogain
Core Brand Assets
Brand Communication
Brand Guidelines
Visual Extension
Engineering branding outcomes
Infogain is an IT services company based out of California. They are experts in technology solutions across various industries like travel, retail and insurance. They reached out to us to improve their overall brand presence and streamline their visual language.
Circling back
The first facet of the project was to create a consistent visual language to help achieve their business goals. We began by exploring the infogain brandmark. The circle stood out as an easily amenable design element. The circle was further developed into various forms. Each of these form visually represents a personality trait of the brand.
A well rounded visual language
Using the circle as the base we chalked out a complete visual language over the course of the next few months. The complete work was complied in an exhaustive brand manual. The manual was designed to be actionable and to transcend mediums and geographies.
