Hopshaus
Core Brand Assets
Brand Identity
Packaging Design
Welcome to the jungle
Hopshaus is an artisanal brewery established by Embassy. They wanted to create a series of botanical microbreweries across Bangalore. These breweries would then lend themselves to helping Embassy package and sell their own beer. Hopshaus' hops are sourced from all over the world. Using this and the botanical theme as our base we began this project knee deep in the swamps of thick rainforests; excited by what we could find.
Show us your wild side
Who doesn't love beer? We were quite kicked when we were asked to create a quirky identity for locally brewed beers. Sometime during our various brainstorming sessions, we remembered a classic - The Animal Farm. A book that most of us had read at some point in our lives. We decided to flip the notion and create a light-hearted animal kingdom. A quirky place where creatures like the droll raccoon and the uppity flamingo could roam free. That's how we conceptualised this whimsical world, with animals that would be true to the characteristics of the beers.
