Biergarten Karnataka Food Festival 2024

Core Brand Assets

Visual Extensions
Visual Identity
Video/content production

Where Rajamudi Meets Royalty

Every year, Biergarten Brewery & Kitchen celebrates the Karnataka Food Festival by incorporating ingredients rooted in Kannada food culture. For 2024, a trip to Mysore led us to Rajamudi, a red rice once favoured by royalty, which became the inspiration for crafting a special Mysore Lager for the festival. The visual language draws from Mysore’s royal heritage, blending the vibrancy of palace interiors, vintage Kannada film posters, and old postal stamps into a lively colour palette that echoes both royal splendour and the state flag. Expressing this cultural blend, we used Bungee, the brand’s primary display typeface, and anchored this in local context with Anek Kannada, for its semi-rounded, contemporary interpretation of the Kannada script. The softness and rhythmic curves of Anek Kannada offer a striking balance to Bungee’s rigid, modular forms, creating a dynamic typographic interplay across headlines, labels, and motion assets. P22 Underground is used as the supporting typeface, providing clean, legible structure for body copy and functional text. The videography extends this typographic and visual sensibility into motion. Inspired by 1980s Sandalwood cinema, it features bold, stacked type treatments set against scenes from Mysore’s royalty.