Biergarten Karnataka Food Festival 2024
Core Brand Assets
Visual Extensions
Visual Identity
Video/content production
Where Rajamudi meets royalty
Every year, Biergarten Brewery & Kitchen celebrates the Karnataka Food Festival by incorporating ingredients rooted in Kannada food culture. For 2024, a trip to Mysore led us to Rajamudi, a red rice once favoured by royalty, which became the inspiration for crafting a special Mysore Lager for the festival. The visual language draws from Mysore’s royal heritage, blending the vibrancy of palace interiors, vintage Kannada film posters, and old postal stamps into a lively colour palette that echoes both royal splendour and the state flag.
Echoes of a Royal Past
A visual exploration of Mysore’s layered heritage where regal portraits, vintage prints, devotional art, and cinematic nostalgia converge to shape a language that feels both timeless and alive.
Extending the Visual Language
What began as a study of Mysore’s cultural fragments evolves into a unified system applied across menus, digital creatives, and motion, while retaining its richness and distinct character.
