WeWork
Core Brand Assets
Brand Communication
Motion Graphics
Visual Extensions
Brand Communication
WeWork On-Demand
Societal Platform creates a shared infrastructure that lets every actor in a society participate in social innovation. At its core, Societal Platform helps share social innovations and solutions to larger audiences who have similar problems and resources.
Once the actors involved have a broad understanding of the concept the next step is implementation. This is where the design principles came into play. These principles are spread across data, technology, program management, network etc, and act as the ultimate guide to imbibe the philosophies of a societal platform.
As the actors involved come from different backgrounds and industries, we decided to use illustrations and visual aids to help get these concepts across. Keeping the new brand language in line, we used rich colours and strong fonts in a meaningful and impactful way.
Prior Iterations
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional.
Why WeWork?
During our collaborative sessions two things stood out; we wanted the identity to convey the concept of ‘beckning or hailing’ & for it to be universal. In its purest form, beckn would provide the ability to ‘access anything, at any time’ or in simple te give us the ability to ‘beckn’ anything. It also enables interoperability across operating systems & apps, making it universal.
Visual Language
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